We’re honored to be part of the team taking home the Silver in the 2019 DTC National Ad Awards for our work with Pfizer and FCB Health.
Pfizer’s Eucrisa brand was named a finalist in at least three of the Ad Awards categories, including their entry in the “Best Patient Engagement Support or CRM program” category featuring the brand’s use of our EngagedPatient™ programs.
Voters were instructed to consider all campaign elements in totality when casting their ballots, and votes were collected from subscribers to DTC Perspectives (the leading forum for direct-to-consumer advertising thought leaders), in an industry-wide collection.
We are proud to be working with such a dedicated, innovative brand that works to engage patients and help them manage their condition in a convenient, effective way – mobile.
Congratulations to all the winners!