Our Management Team Talks About Who We Are

• Thought Leaders Gene Guselli

  President, Global Operations
  and Medical and Analytic Services

  At InfoMedics, we believe that technology can lead to greater efficiency and improved health outcomes. (more)

• Therapeutic Category Experts Stanley Wulf, MD

  Vice President,
  Chief Medical Officer

  InfoMedics understands your regulatory and clinical requirements, and our procedures are designed to meet them in full. (more)

• Industry Pros Anton den Boggende, CPA

  Chief Financial Officer

  InfoMedics offers a data-driven platform that facilitates more meaningful interaction between patients and physicians. (more)

Services Team

• Professional Services
  

  InfoMedics is based on a seemingly simple premise — that communication is a fundamental part of any prescription for improving patient health. Our clients range from top-ranking global pharmaceutical and biotechnology companies to innovative start-up companies developing novel new therapeutics and devices. When these clients use patient feedback to support their marketing efforts, there’s a multiplier effect; every patient and physician touch point enhances the value and reputation of the brand. Instead of supporting a brand message, InfoMedics programs proactively inform the patient and physician experience.

  
  

  Our dedicated team of account directors, program directors, and business analysts work with you and your team to develop a robust, customized program that directly maps to your specific objectives. We’ll help you open and maintain a unique communication channel to physicians, building your brand by keeping it top of mind.

• Creative Services
  

  Whether you are a brand manager or represent an agency, InfoMedics’ full-service, in-house Creative Services department works collaboratively with your team. We employ best practices in design and content development to ensure patient engagement, and have extensive experience producing all program material to conform to brand guidelines.

  
  

  With every new program, we apply in-depth knowledge and hands-on experience in designing, integrating, and managing platforms to tailor the creative solution for the unique brand challenge, market position, program objective, and needs of the patient population and physician specialty. We are adept at integration with multi-channel platforms involving CRM and service providers which eliminates the hassle of managing and approving by the brand team and ensures that any patient touch points are balanced and seamless.

  
  

  We have experience developing both branded and unbranded programs, as well as programs to support multiple brands in a franchise.

• Technology
  

  The outstanding engineering team here at InfoMedics solves intricate puzzles every day. Our strength lies in our multi-channel, ultra-secure and reliable platform, which is configured for each client to facilitate communication between sales reps and physicians, and between physicians and patients. We manage vast and ever-fluctuating data while keeping deliverables on time.

  
  

  InfoMedics provides a variety of platforms to cater to patients’ needs and convenience, whether it’s a Web browser, a mobile device, the telephone, or a simple reply card. We’re not “one survey fits all” because we’ve developed a sophisticated, patented system that lets patient feedback unfold organically, depending on each response. We offer branching and complex logic based on the longitudinal patient experience, with the ability to access data from any point in the relationship with the patient, integrating the data from dynamic sources to provide a cohesive solution for our clients.