Bridging the gap in patient-physician communication
We Deliver Results.
InfoMedics delivers proven, measurable results:
- Experience with top pharma companies around the world, 200+ brands and 60+ therapeutic areas
- Average NRx lift of 60%+ and patient adherence increase of up to 27%*
- Impressive 4:1 average ROI for all product lifecycle stages, from launch brands to mature brands
- Seamless integration with CRM programs and non-personal promotion
Healthcare thrives on high quality, personalized communication … and it’s especially critical when it occurs between a patient and physician. As the original innovators of the patient feedback model, we’ve helped pharmaceutical marketers worldwide by supporting patients after they leave the physician’s office with education and an effective channel to keep their physician informed about their personal treatment journey.
This enables physicians and patients to communicate effectively — both in between visits and during their limited time together in the office.
The elegance of our technique is its ability to gauge the complete patient experience as it happens in the real world. Our methodology is rooted in behavioral science. Our dynamic tools are patient feedback platforms delivered through advanced technology. And our team is a highly seasoned group of healthcare, technology, and creative professionals with unparalleled expertise in the pharmaceutical marketing, clinical content, survey design, data analysis, and operational arenas.
*NRx lift 2002-2012; adherence increase 2007-2012
Case Studies
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426% increase in prescriptions
Our client’s internal analysis confirmed that the InfoMedics strategy was the top performing tactic for the brand, an ADHD oral medication. (more)
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Nearly an 8:1 return
To support this psoriasis brand’s launch in a crowded marketplace, InfoMedics successfully reinforced marketing messages about the product’s unique attributes. (more)
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Increased physician confidence
InfoMedics’ program for an osteoarthritis medication increased physician awareness of the brand’s ability to treat patients at high risk for fractures. (more)
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Patient engagement
InfoMedics helped patients being treated for HIV to identify their personal barriers to adherence, and provided education about the importance of consistent use. (more)
Interested in seeing more case studies, or a specific type? Contact us.