Objectives

• Improve adherence by helping patients identify their personal barriers to adherence and provide them with support and education about the importance of medication adherence
• Provide physicians with feedback from their patients about their early experience with HIV treatment

Parameters

• 2,300 physicians; 1,300 patients
• 8 surveys completed via phone with program operator; Web-based survey option added with program extension
• Patients receive valuable education and stay engaged through survey completion
• Physicians receive individual reports to use in discussions with patients

Impact

• Patients in program filled 2.3 more scripts over 7 months than patients not enrolled in program (Client-conducted analyses)
• Incremental prescriptions translate to nearly $2M in revenue
• Program was well received by patients – high satisfaction ratings for brand, program and physician
• 93% of patients would recommend program to others