High quality communications play a key role in brand success across the entire product life cycle and across many brand challenges. Patient – Physician Communications Platform^SM is designed to offer high value programs that address:

• Patient support
• Market share growth
• Brand defense

The InfoMedics solution ensures that the impact of the program long exceeds the actual program duration, yielding compelling ROI and market share dividends.

Treatment Educator^SM is an education centric program designed for patient support. The program ensures that the patient understands their treatment and remains compliant with the physicians’ directions. The patient is surveyed regarding their treatment understanding and a report is sent back to their physician. This personalized process adds significantly to the education and conviction of the physician regarding the product.

Brand Accelerator^® is a powerful market growth program that delivers the patient’s positive treatment outcomes directly to the physician in the form of a branded report. This feedback dramatically increases physician confidence in the product and increases prescribing levels.

Campaign Booster^SM is a broad reaching program designed to unite professional and consumer marketing efforts. The program is typically initiated by an interested patient responding to a) DTC initiative, b) patient registry initiative or c) patient outreach/CRM initiatives. The unmatched potential of these campaign booster programs lies in the ability to close that loop with the physician by providing a direct channel of communications between patient and physician.