Podcasts

Here you'll find our latest podcasts on current topics of interest.

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June 4, 2009
Power Boost: How to Connect Patients and Physicians Around Your Brand
Thought Leaders: Michael Ball, Ph.D., Vice President, Product Management, InfoMedics & Paul LeVine, Vice President of Analytical Services, InfoMedics
In this episode, Dr. Ball and Mr. LeVine discuss the importance of patient feedback – how to obtain it and how it can be used to better connect brands with patients and physicians in a practice setting.
Length: 00:17:57 Size: 8.22 MB

November 17, 2008
The Benefits and Challenges of Creating Personalized Brand
Dialogue Between Physicians and Patient
Thought Leaders: Paul LeVine, VP Analytical Services, InfoMedics &
Dr. Stanley Wulf, Chief Medical Officer, InfoMedics
In this episode, Mr. LeVine and Dr. Wulf discuss ways to improve the dialog between physicians and patients using personalized data and Communication tools in an effort to increase patient retention and health outcomes.
Length: 00:14:05 Size: 6.44 MB

September 25, 2008
The Pharma-Physician-Patient Connection:
Working Together to Improve Treatment Outcomes
Thought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics, Inc.
Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)
In this episode, our thought leaders share insights on improving treatment outcomes through patient adherence programs, including best practices and a look into the future of adherence programs.
Length: 00:14:49 Size: 6.78 MB

August 27, 2008
Enough Talk about Adherence: Time for Action
Thought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics, Inc.
Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education)
This podcast includes practical advice from two industry thought leaders for Pharma regarding developing and executing an effective adherence strategy.
Length: 00:15:05 Size: 6.90 MB

May 12, 2008
Making it Stick - How Can Patient Education Really Make a Difference
Thought Leaders: Stanley Wulf, MD, VP, Chief Medical Officer, InfoMedics, Inc.
Is patient education working? And, how would we know?
Length: 00:11:53 Size: 5.44 MB

November 26, 2007
Own It: Transforming Public Perception of Pharma through Better Sales & Marketing Practices
Thought Leaders: Michael Ball, PhD, VP, Marketing, and Paul LeVine, VP, Analytic Services, InfoMedics Inc.
It's well documented that pharmaceutical companies have a poor public image. Learn some new ideas on what a brand manager can do to impact this industry-wide issue. In addition, you'll hear some intriguing thoughts about new tools and technology which can be leveraged to elevate your brand message and make a real difference in physician preference and patient motivations.
Length: 00:12:40 Size: 5.79 MB

October 27, 2006
New Marketing Paradigm for Patient-Physician Communications
Thought Leaders: Jeanne Zucker, VP, Strategic Business Development, and Paul LeVine, VP, Analytic Services, InfoMedics Inc.
Pharmaceutical companies must radically change the way they market to patients and physicians. By creating an environment of collaboration, including more communications between patients and physicians, improved treatment outcomes are possible, while maintaining compliance.
Length: 00:17:20 Size: 7.93MB

September 21, 2006
The Silent Exam Room
Stanley Wulf, M.D., VP, Chief Medical Officer/Paul LeVine, VP, Analytic Services - InfoMedics Inc.
Do physicians and patients ever really talk anymore? In these go-go times, this relationship has broken down, and patient care suffers. Find out how to improve physician-patient communications and what that means to physicians, patients, and pharmaceutical companies.
Length: 00:28:44 Size: 13.1MB