Here you'll find current and back issues of our e-bulletin, FUSE, a monthly publication which offers powerful and thought-provoking insights as well as practical ideas that can accelerate your brand's market share. And, you'll also find our latest podcasts and webinars on current topics of interest.

March 2008
DTC Marketing... Warning: Users May Experience Side Effects

January 2008
Ignore the Analysts... I'm Still Buying Big Pharma

November 2007
Buyer Beware: Herd Mentality is a Prescription for Patient Compliance Failure

October 2007
Trial and Error Medicine… The End is (Thankfully) Near

September 2007
Patient Compliance: A Case Study in Success

July 2007
The Honest Mechanic's School of Sales

June 2007
Want More Profits? Think "Journey" Not "Event"

April 2007
Comprehensive Treatment Packages… Healthcare's New Frontier

March 2007
Unleashing the Branded Sample

January 2007
Think You've Got Compliance Covered? Don't Count On It.

December 2006
Pfizer Announcement... Big Changes for Big Pharma

November 2006
Don't Just Sit There -- Intervene

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May 12, 2008
Making it Stick – How Can Patient Education Really Make a Difference
Thought Leaders: Stanley Wulf, MD, VP, Cheif Medical Officer, InfoMedics Inc.
Is patient education working? And, how would we know?
Length: 00:11:53 Size: 5.44 MB

November 26, 2007
Own It: Transforming Public Perception of Pharma through Better Sales & Marketing Practices
Thought Leaders: Michael Ball, PhD, VP, Marketing, and Paul LeVine, VP, Analytic Services, InfoMedics Inc.
It's well documented that pharmaceutical companies have a poor public image. Learn some new ideas on what a brand manager can do to impact this industry-wide issue. In addition, you'll hear some intriguing thoughts about new tools and technology which can be leveraged to elevate your brand message and make a real difference in physician preference and patient motivations.
Length: 00:12:40 Size: 5.79 MB

October 27, 2006
New Marketing Paradigm for Patient-Physician Communications
Thought Leaders: Jeanne Zucker, VP, Strategic Business Development, and Paul LeVine, VP, Analytic Services, InfoMedics Inc.
Pharmaceutical companies must radically change the way they market to patients and physicians. By creating an environment of collaboration, including more communications between patients and physicians, improved treatment outcomes are possible, while maintaining compliance.
Length: 00:17:20 Size: 7.93MB

September 21, 2006
The Silent Exam Room
Stanley Wulf, M.D., VP, Chief Medical Officer/Paul LeVine, VP, Analytic Services - InfoMedics Inc.
Do physicians and patients ever really talk anymore? In these go-go times, this relationship has broken down, and patient care suffers. Find out how to improve physician-patient communications and what that means to physicians, patients, and pharmaceutical companies.
Length: 00:28:44 Size: 13.1MB

September 24th, 2007
Ethical Marketing to Improve the Public's Perception of the Pharmaceutical and Biotech Industry
Hear our distinguished panel of speakers:
Wesley Wheeler, President, Valeant Pharmaceuticals, Denis Arnold, Director of the Center for Applied and Professional Ethics, The University of Tennessee and Gene Guselli, Co-founder, President, CEO, InfoMedics, as they have a lively discussion regarding the ethical marketing practices in the Pharmaceutical industry.