Press Release

October 28, 2009

READING, MA – InfoMedics, Inc., has implemented patient feedback programs to improve doctor-patient communication and enhance the impact of marketing programs for biopharmaceutical brands through every phase and challenge of the product life cycle: disease state awareness, early experience, branded launch campaign, growth, mature product and patient compliance.

InfoMedics' doctor-patient feedback programs close the loop between patients and doctors by documenting patients' experiences with prescription drugs and medical devices by providing real-time data to each patient's prescribing doctor.

This information lets doctors know when drugs are working well for their patients and also alerts them to potential issues – such as a risk of non-adherence – that can be used as talking points during the next office visit. The process also includes an array of patient education tools, and provides physicians with unique insights about how the drugs they prescribe are affecting their patients.

"With decreasing budgets and increasing regulatory and public scrutiny, pharmaceutical companies need to be more strategic than ever in marketing their brands," said Gene Guselli, president and CEO of InfoMedics. "Over the last 14 years, our patient feedback solutions have consistently proven that they can be applied to tackle a challenge at any point in a product's life cycle and result in positive improvements in the communication between patients and their doctors as well as benefits to the pharmaceutical brand."

The following table includes examples of how patient feedback is applied at each stage of the product life cycle; to receive the case studies on which these examples are based, please visit our Case Studies page.

	Goal	Strategy	Application of patient feedback	Example program	Impact
Disease state awareness	Raise awareness of current disease management challenges	Prepare for real world treatment paradigms and unmet needs	Give patients opportunity to communicate with physician about condition/ disease state	Oral medication for migraines	77.9% more NRx among participating physicians
Early experience	Raise awareness about the brand's effectiveness Strengthen product positioning	Provide patient feedback for every prescription	Support patient with education; deliver branded feedback to MDs	Oral medication for Parkinson's disease	28% increase in NRx
Branded launch campaign	Generate trial and adoption Develop brand loyalty	Integrate messaging, education and sales detail with patient feedback	Support patient with education; deliver branded feedback to MDs	Oral medication for ADHD	426% more NRx among participating physicians vs. non- participating
Brand Growth	Sustain MD loyalty Increase CRM data	Create a tipping point by giving MDs actionable data about patients	Leverage MD feedback loop into consumers and CRM program	Eye drop for chronic eye condition	73.2% more NRx among participating physicians
Mature Brand	Motivate patients to stay loyal to brand prior to patent expiration Fend off new competitors	Position brand as leader in patient satisfaction Support patients' upgrade from existing formulation to new formulation	Let patient feedback reinforce unique, positive brand messages	Oral contraceptive	91% of patients intended to continue with brand
Patient Adherence	Prevent medication drop off and improve outcomes	Tailor patient support to increase patient adherence	Identify and manage barriers to adherence	Oral Medication for high cholesterol	17% increase in patient persistency

These scalable patient-doctor feedback solutions deliver reproducible results which are both impactful and measurable. Typical results include:

• Positive impact on NRx
• average 62% lift across all programs
• average 16% lift in NRx for late stage product
• average 163% lift for launch product
• Increased patient adherence: 17-26% increase in refills
• Increased brand loyalty: 90% retention of lift over 12 months
• ROI: average 4:1 across all programs

About InfoMedics
InfoMedics, Inc. works with biopharmaceutical marketers to facilitate communication between patients and their doctors by inviting patients to provide feedback about their prescribed treatments directly to the doctor. The goal is to help doctors make more informed choices and enhance the patient care experience.

InfoMedics works with the world's top pharmaceutical companies, to address challenges that arise during the product life cycle. These programs increase brand awareness and loyalty among prescribing doctors and improves adherence among prescribed patients.

For additional information contact:
Ariane Doud
Matter Communications
978-499-9250 x239
ariane@matternow.com

Amy Weickert
InfoMedics, Inc.
781-904-4512
aweickert@infomedics.com