Press Release

July 13, 2009

READING, MA – InfoMedics, Inc., the patient feedback company, today announced the launch of MD SCORECARD, a new way of using unique predictive analytics and physician communication expertise to deploy InfoMedics' patient feedback solutions. The service is designed to help InfoMedics' pharmaceutical clients to optimize their physician target lists and to tailor their messaging.

"Physicians are faced with a barrage of pharmaceutical brand messages on a daily basis," said Paul LeVine, Vice President, Analytic Services for InfoMedics, Inc. "In order to break through the clutter, pharmaceutical companies must carefully target their messages to the right physicians. Two of our clients have recently taken advantage of this new analytic service in order to develop focused, high-impact, high-ROI marketing campaigns for their brands."

For over a decade, InfoMedics has been helping clients grow their brands and increase their market share by delivering valuable patient feedback programs which provide physicians with documented, real-time insight into how their own patients respond to treatment. By carefully analyzing the results of its programs, the company is now able to help brands select the most optimal set of physician targets and thereby to maximize ROI.

The MD SCORECARD database details the responsiveness of over 150,000 physicians to the promotional stimulus of patient feedback, based on their actual experiences in one or more of InfoMedics' programs over the past four years.

Client physician target lists are mapped against the MD SCORECARD database and then optimized using the historical models contained within the Scorecard's analytic engine. Additional user-selected criteria allow pharmaceutical brand teams to tailor the resulting optimized target lists to their specific needs and interests.

About InfoMedics
InfoMedics, Inc. is the only pharmaceutical services provider that delivers clear, actionable patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. Patient feedback assists physicians at the point-of-care to optimize treatment outcomes and improve medication compliance. InfoMedics' programs facilitate the communication channel between physicians and patients around the prescribed pharmaceutical treatment, enhancing awareness and accelerating market share growth.

InfoMedics works with the world's top 15 pharmaceutical companies.

For additional information contact:
Ariane Doud
Matter Communications
978-499-9250 x239
ariane@matternow.com

Amy Weickert
InfoMedics, Inc.
781-904-4512
aweickert@infomedics.com