Press Release

October 8, 2008

READING, MA – For more than a decade, InfoMedics, Inc. has led the way in designing and implementing patient feedback programs that help build pharmaceutical brand loyalty through improving patient-physician communications.

On Oct.15, Michael Ball, PhD, vice president, marketing and product management for InfoMedics, will bring that expertise to bear in presenting "Web 2.0 Solutions that Support the Patient's Journey," at the 2nd Annual Digital Pharma event, running Oct. 14-16 at the Weston Princeton, NJ. To view the full agenda for the conference, as well as information on how to attend, please visit www.exlpharma.com.

"By understanding the patient journey and capitalizing on the unique advantages of patient feedback programs, the pharmaceutical industry can amplify the value of Web 2.0 programs to two of its critical stakeholders: patients and physicians," explains Ball. "These programs are a perfect fit for online patient-physician communication offerings, as their structured content avoids common Web 2.0 pitfalls, while physicians receive messages directly from the audience that matters most to them: their own patients. Although the pharma industry has been somewhat constrained as patients and physicians explore online channels, there are meaningful ways to connect with both these constituents online."

Topics addressed in this presentation will include:

• The inherent power of patient feedback programs
• By focusing on what patients are asking for and adding meaningful patient support initiatives, powerful solutions can be provided that offer patients a unique connection to a pharma brand
• Attendees will learn how to deliver interactive programs for patients that avoid the frustrations of unconstrained dialogue and allow the patients, doctors and Pharma to build new trust, value and brand loyalty.

About InfoMedics
InfoMedics, Inc. is the only pharmaceutical services provider that delivers clear, actionable patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. Patient feedback assists physicians at the point-of-care to optimize treatment outcomes and improve medication compliance. InfoMedics' programs facilitate the communication channel between physicians and patients around the prescribed pharmaceutical brand, enhancing product awareness and accelerating market share growth.

InfoMedics works with the world's top 15 pharmaceutical companies. The company's programs increase average brand prescribing by 40% and deliver an average ROI of 4:1.

For additional information contact:
Ariane Doud
Matter Communications
978-499-9250 x239
ariane@matternow.com

Amy Weickert
InfoMedics, Inc.
781-904-4512
aweickert@infomedics.com