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March 4, 2008
InfoMedics Reports Record Growth in Demand in 2007
Provider of Patient Feedback Programs for Pharmaceutical Brands Achieved Major Program Milestones, Client Satisfaction and Market Impact
WOBURN, MA -- InfoMedics, Inc., the patient feedback company, today announced record business growth for 2007, as the company generated a 50 percent increase in sales compared to 2006. During the year, InfoMedics was engaged by 36 pharmaceutical brand teams to provide patient feedback programs as a strategic part of their promotional strategies.
Since its inception in 1995, InfoMedics has become the foremost developer of patient feedback programs worldwide. Its innovative services are designed to bring healthcare closer to the patient through the use of interactive technologies, disease management and learning theory. InfoMedics provides physicians with direct feedback from their own patients about treatment and condition challenges, thereby providing the most important source of information used by physicians when making prescribing decisions.
"The basis for our success in 2007 is the same as it has been for the past dozen years: delivering programs that consistently increase prescribing of our clients' brands and deliver the highest ROI of any program in the pharmaceutical promotions mix," said Gene Guselli, CEO, InfoMedics. "As the environment for pharmaceutical marketing becomes more challenging, we are uniquely positioned to help the increasing numbers of brand managers who need to balance meeting tough brand objectives while also improving their company's perception among patients, physicians and the public at large."
In addition to the company's business performance, 2007 was marked by noteworthy accomplishments in key functional areas:
- Program Milestones: During the course of 2007, InfoMedics reached a set of significant milestones, including the enrollment of the one millionth patient and 250,000th physician in the course of implementing more than 150 patient-physician communications programs for the top 15 pharmaceutical companies in the world.
- International Expansion: In January 2007, InfoMedics expanded its reach into Central America with five engagements secured through its distribution partnership with Signufarma, a provider of top-quality medical education to doctors and patients throughout Latin America.
- Scientific Publications and Presentations: InfoMedics research was presented at five scientific conferences in 2007 - the Osteoarthritis Research Society International World Congress, the 59th Institute on Psychiatric Services, the AcademyHealth Annual Research Meeting, the American Psychiatric Association Annual Meeting, and the International Society for Pharmacoeconomics and Outcomes Research 12th Annual International Meeting. The company also published research in the peer-reviewed journals Drug Benefit Trends and Current Medical Research and Opinion.
- Market Presence: InfoMedics significantly expanded its profile in the pharmaceutical industry, helping to raise awareness about a number of issues important to patients, physicians and pharmaceutical companies. In September, Mr. Guselli moderated an online panel entitled "Ethical Marketing to Improve the Public's Perception of the Pharmaceutical and Biotech Industry." In July, Mr. Guselli was honored for his visionary work as a champion of patient-physician communications when he was named one of PharmaVOICE's 100 Most Inspiring People. InfoMedics also had a significant presence at key industry conferences as the company's executives and customers presented at nine events, covering topics related to implementing patient feedback programs, improving patient compliance and maximizing product launches. The company's thought leaders were frequently quoted and featured throughout the year in leading publications including DTC Perspectives, MedAdNews, Pharmaceutical Executive, PharmaVOICE, Product Management Today and others.
About InfoMedics
InfoMedics, Inc. is the only pharmaceutical services provider that delivers clear, actionable patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. Patient feedback assists physicians at the point-of-care to optimize treatment outcomes and improve medication compliance. InfoMedics' programs facilitate the communication channel between physicians and patients around the prescribed pharmaceutical brand, enhancing product awareness and accelerating market share growth.
InfoMedics works with the world's top 15 pharmaceutical companies. The company's programs increase average brand prescribing by 40% and deliver an average ROI of 4:1.
For additional information contact:
Ariane Doud
Matter Communications
978-499-9250 x239
ariane@matternow.com
Amy Weickert
InfoMedics, Inc.
781-904-4512
aweickert@infomedics.com
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