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 Our Monthly Bulletin for
 Pharma Brand Managers


October 10, 2007
Patient Feedback Leader InfoMedics Reaches Multiple Milestones in its Work with 14 of the Top 15 Pharmaceutical Companies

Company reports more than 1 million patients, 500,000 physicians enrolled in its patient-physician communications programs; expands global reach

WOBURN, Mass. -- InfoMedics, Inc., the patient feedback company, today announced that it has recently reached a set of significant milestones, including the enrollment of the one millionth patient and 500,000th physician in the course of implementing more than 150 patient-physician communications programs for 14 of the top 15 pharmaceutical companies in the world.

"Between the constantly evolving federal guidelines and regulations as well as increased public scrutiny on its marketing practices, pharmaceutical companies are hungry for new promotional approaches that are responsible and credible while also demonstrating superior return on investment," said Gene Guselli, CEO, InfoMedics. "As shown by the success of our programs, pharmaceutical brand managers and executives are realizing that taking real steps to strengthen the connection between doctors and their patients through better treatment education and communication is one of the best ways to meet both of these needs."

In addition, over the past year, InfoMedics has expanded its global reach, executing programs in Canada, Germany and, most recently, Mexico. The company's first program in Mexico was announced in January 2007, upon the signing of a distribution partnership with Signufarma, a provider of top-quality medical education to doctors and patients throughout Latin America. Two new programs with Signufarma are currently in the planning stages, addressing high blood pressure and obesity medications. InfoMedics programs are developed in a variety of languages including English, Spanish, French and German.

Since its inception in 1995, InfoMedics has become the foremost developer of patient feedback programs worldwide. Its innovative services are designed to bring healthcare closer to the patient through the use of interactive technologies, disease management and learning theory. InfoMedics provides physicians with direct feedback from their own patients about treatment and condition challenges, thereby influencing physician decision making and prescribing behavior and accelerating brand adoption and loyalty.

"Our clients are raising the bar and we are investing," added Guselli. "The kind of data we are gathering every day in our programs is helping our clients get a more realistic scorecard for the impact of their programs on physician prescribing and just as importantly the impact on patient outcomes and adherence. These two critical axes are the driving force for innovative new products that will continue to transform pharmaceutical marketing."

About InfoMedics
InfoMedics, Inc. is the only pharmaceutical services provider that delivers clear, actionable patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. Patient feedback assists physicians at the point-of-care to optimize treatment outcomes and improve medication compliance. InfoMedics' programs facilitate the communication channel between physicians and patients around the prescribed pharmaceutical brand, enhancing product awareness and accelerating market share growth.

Founded in 1995, InfoMedics' customer base includes 14 of the world's top 15 pharmaceutical companies. The company has delivered over 150 programs across multiple therapeutic areas with industry leading ROI.

For additional information contact:
Ariane Doud
Matter Communications
978-499-9250 x239
ariane@matternow.com

Amy Weickert
InfoMedics, Inc.
781-904-4512
aweickert@infomedics.com