April 4, 2006
InfoMedics Introduces Campaign Booster to Enhance Existing Pharmaceutical Consumer-Based Initiatives for Measurable Increase in Brand Sales and Prescriptions

Provides Real-time Reports Generated Through Data Warehouse, Allows for Trend Analysis and Benchmarking

Woburn, MA – InfoMedics, Inc., the pioneer in patient-physician communications programs, today announced from the Pharmaceutical Marketing & Sales Summit the availability of Campaign BoosterSM, a broad reaching tool designed to unite professional and consumer marketing efforts. Campaign Booster is a unique way to increase the value of DTC and CRM initiatives by actively connecting patients with their physicians and enabling direct insight into patients' treatment experiences.

By applying Campaign Booster to their consumer and patient databases, pharmaceutical companies can invite patients new to treatment, those already on treatment, or those considering treatment with a given brand to participate in a patient-physician communications system By providing a platform for physicians to obtain first-hand patient information about what treatments are working best, InfoMedics' communications programs have consistently been shown to generate increases in new prescriptions of about 35%.

"Campaign Booster closes the loop between consumer and professional promotions programs, enabling brand managers to maximize the value of their DTC and CRM investments," said Gene Guselli, CEO, InfoMedics. "Far more than just a promotional tool, however, the more consistent patient-physician communication created by Campaign Booster leads to improved compliance and treatment outcomes, which is the only thing that truly builds brand loyalty among physicians and patients."

Enhancing Campaign Booster is InfoMedics' proprietary data warehouse and reporting capability. By generating real-time, on-demand reports during the course of any program, InfoMedics allows brand managers to make adjustments and enhancements during the course of a program, rather than after it has concluded.

"By providing instant insight into a program's current performance, we allow our clients to intervene and modify program elements in time to positively affect the program's outcome," said Chip Sheerin, vice president of services and technology at InfoMedics.

About InfoMedics
InfoMedics, Inc., headquartered in Woburn, Mass., is the only pharmaceutical services provider with a proven platform that improves the quality of the relationship between physicians and their patients; a platform designed to deliver better communications and feedback on medication satisfaction. The patient experience data delivered to physicians by InfoMedics provides specific information that benefits physicians, at the point-of-care, to optimize patient outcomes and improve compliance. InfoMedics programs facilitate the communication channel between physicians and patients around the pharmaceutical brand, enhancing product awareness and accelerating market share growth.

Founded in 1995, InfoMedics' customer base includes 14 of the world's top 15 pharmaceutical companies and multiple leading drugs by worldwide sales.

For additional information contact:
Jesse Ciccone
Matter Communications
978-499-9250 x230
jesse@matternow.com