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January 18, 2006
Survey Proves That InfoMedics' Communication Platform Helps Pharmaceutical Companies to Improve Patient - Physician Relationships
More Than 90% of Participating Doctors Utilize InfoMedics Reports to Support Treatment of Patients Using a Leading Dry Eye Prescription Drug
Woburn, MA – InfoMedics, Inc., the pioneer in patient-physician communications programs, today announced the interim results of an ongoing survey of 775 physicians participating in an InfoMedics treatment experience program.
This treatment experience program creates an automated method for providing physicians' feedback from their patients about how they are responding to a dry-eye medication. A key element of this program is the delivery of real-time, patient reported information that is quickly accessible, highly reliable and immediately actionable by their individual physician. More than 90% of survey respondents indicate that they have incorporated InfoMedics' unique patient feedback reports into their patient's treatment profiles.
"These survey responses are very consistent with the qualitative and quantitative data that we have observed across all therapeutic areas," said Paul LeVine, VP of Analytics, InfoMedics. "There is no doubt that the InfoMedics patient-physician communication platform and associated reports are powerful tools in enhancing the quality of the doctor - patient relationship. This in turn significantly impacts the quality of patient care and the rate of prescription compliance."
Survey Data Highlights:
- With 5 being the highest, the average useful rating of the report was 3.9
- With 5 being the highest, 75% of physicians rated the usefulness of the report a 4 or 5
- 91% of physicians said they would add the report to the patient file
- 68% of physicians said they would discuss the report with the patient
- 66% of physicians said they would add the report to the patient file AND discuss it with the patient
Under this program, the confidential, individual patient reports provide prescribing physicians with patient feedback on the product's onset of action, ease of use, satisfaction with the medication and intent to continue use. The patient feedback is collected from patients 30, 60 and 90 days after the start of the prescribed treatment.
LeVine concluded, "Our programs are designed to operate precisely at the point of care because we know that the quality of the communication between a physician and a patient is the ultimate measure of success in pharmaceutical relationship marketing."
About InfoMedics
InfoMedics, Inc., headquartered in Woburn, Mass., is the only pharmaceutical services provider with a proven platform that improves the quality of the relationship between physicians and their patients; a platform designed to deliver better communications and feedback on medication satisfaction. The patient experience data delivered to physicians by InfoMedics provides specific information that benefits physicians, at the point-of-care, to optimize patient outcomes and improve compliance. InfoMedics programs facilitate the communication channel between physicians and patients around the pharmaceutical brand, enhancing product awareness and accelerating market share growth.
Founded in 1995, InfoMedics' customer base includes 14 of the world's top 15 pharmaceutical companies and multiple leading drugs by worldwide sales.
For additional information contact:
Jesse Ciccone
Matter Communications
978-499-9250 x230
jesse@matternow.com
Amy Weickert
InfoMedics, Inc.
781-904-4512
aweickert@infomedics.com
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