September 6, 2005
InfoMedics Names Michael Ball as Vice President of Marketing and Product Management

Pharmaceutical Industry Veteran Joins Brand Acceleration Business Team

Woburn, MA – InfoMedics, Inc., the leader in pharmaceutical brand acceleration through patient experience data collection and reporting, announced today that it has named Michael R. Ball, PhD., its Vice President of Marketing and Product Management. Ball’s business experience spans medical device, molecular medicine and clinical informatics markets in both Europe and the US.

"Mike's intelligence and strategic, business-driven focus will be a great asset to InfoMedics as we continue to grow and expand our market share," said Gene Guselli, CEO at InfoMedics. "His extensive international experience in growing businesses that serve the pharmaceutical industry will catalyze the market development of our new business programs and channels."

Ball, whose career spans 30 years in science and technology, was most recently the Vice President of Marketing and Sales at Ardais Corporation where he introduced high return customer accrual programs that increased the company's biopharmaceutical customer base by more than 500% in 18 months. He also led the creation and introduction of the company's first translational medicine software and services offerings.

Previously, Ball was the Vice President of Marketing and Business Development at Phase Forward Inc., a provider of Internet software and services for pharmaceutical clinical development. There, Ball led the introduction of web-based clinical informatics software and services into global pharmaceutical markets, and negotiated early partnering and acquisition targets for business expansion and product integration.

"InfoMedics has a unique understanding of how intelligently derived and delivered patient-driven data can accelerate brand acceptance and influence prescribing behavior; the ROI is compelling" said Ball. "The company has a proven delivery model, a strong business strategy, and innovative products and services. I am very excited to be joining the team at this time and contributing to InfoMedics’ future growth.

About InfoMedics
InfoMedics, Inc., headquartered in Woburn, Mass., is the only pharmaceutical services provider with a proven platform that improves the quality of the relationship between physicians and their patients; a platform designed to deliver better communications and feedback on medication satisfaction. The patient experience data delivered to physicians by InfoMedics provides specific information that benefits physicians, at the point-of-care, to optimize patient outcomes and improve compliance. InfoMedics programs facilitate the communication channel between physicians and patients around the pharmaceutical brand, enhancing product awareness and accelerating market share growth.

Founded in 1995, InfoMedics' customer base includes 14 of the world's top 15 pharmaceutical companies and multiple leading drugs by worldwide sales.

For additional information contact:
Amy Weickert
InfoMedics, Inc.
781-904-4512
aweickert@infomedics.com