May 2008
Med Ad News
A New Closed Loop
Full Article >

March 2008
DTC Perspectives
Make DTC the Starting Point of 'The Patient Journey'
By Paul LeVine
Full Article >

December 2007
Drug Benefit Trends
New Audience for Patient-Reported Data
by Donna L. Kerney, PhD, Paul LeVine, MS
Full Article >

September 2007
DTC Perspectives
Got CRM Data?
Resuscitate Your Database with Direct-to-Patient and Direct-to-Physician Communication
by Jeanne Zucker
Full Article >

August 2007
Pharmaceutical Commerce
Examining the Patient-Physician Dialogue
by Jeanne Zucker
Full Article >

August 2007
Med Ad News
Fear and Compliance
Scared patients are not compliant, therefore the industry must work to set appropriate expectations of risks versus benefits to help ensure good patient adherence.
Full Article >

August 2007
Pharmaceutical Executive
Professional Promotion Through Patient Understanding
by Paul LeVine and Jeanne Zucker
Full Article >

March 2007
Product Management Today
Supporting the Physician-Patient Interaction With Communication and Education
by Stanley Wulf, MD and Donna Kerney, PhD
Full Article >

February 2007
Pharmaceutical Representative
Right in Front of Your Eyes
by Paul LeVine and Jeanne Zucker
Full Article >

January 2007
PharmaVOICE
Supporting the Patient-Doctor Relationship Industry Survey
By PharmaVOICE Magazine and InfoMedics, Inc.
Full Article >

November 2006
PharmaVOICE
Improving the Dialogue: When "To" Becomes "With"
The industry is in the midst of changing the way pharmaceutical products are promoted to patients and physicians.
Full Article >

October 2006
PharmaVOICE
A Market for Education
The face of patient care is changing, and with it so too must the way the industry engages with this critical audience.
Full Article >

September 2006
DTC Perspectives
Education, Communication and Compliance
Brand marketers can use treatment education programs to increase patient compliance and provide physicians important feedback - while also building brand loyalty.
Full Article >

September 2006
VIEW on Marketing
Patient Education
Personalized Treatment Education and Feedback Can Make the Difference in Patient Adherence
Full Article >

September 2006
PharmaVOICE
Managing Lifestyles Medicines
Baby boomers with disposable income are searching for the proverbial fountain of youth.
Full Article >

September 2006
PharmaVOICE
E-MEDIA Brief
New Electronic and Web-Based Applications, Sites, and Technologies
Full Article >

September 2006
Managed Healthcare Executive
Complex Issues of Compliance Continue to Make an Impact
Cost savings from compliance can happen with education, collaboration, buy-in from patients, creative plan design.
Full Article >

July/August 2006
PharmaVOICE
Risk Takers
InfoMedics co-founder, Dr. Robert Friedman, named to the 2nd annual PharmaVOICE 100!
Full Article >

January 2006
Pharmaceutical Executive
The Power of Positive Feedback
Boost doctors' confidence in your brand by validating their prescription decisions.
Full Article >

January 2006
Med Ad News
Keep Them Coming Back for More
Awareness advertising has given way to targeted patient-education and patient-compliance initiatives, opening up a new avenue for improving sales.
Full Article >