Communication: The Prescription for Better Health

Despite all the advances of modern medicine and a flood of health information online, what patients really need and want is more interaction with their physicians. Pharmaceutical companies face a particularly daunting challenge – they need time with both patients and doctors.

This is where InfoMedics comes in. Our company is based on a seemingly simple premise – that communication is a fundamental part of any prescription for improving patient health.

We have worked on behalf of pharmaceutical marketers for nearly 15 years to break down walls in health communications by enabling doctors and patients to communicate regularly between office visits. The elegance of our technique is its ability to gauge the complete patient experience, as it happens in real practice. Our methodology is rooted in behavioral science; our tools are patient feedback platforms delivered through advanced technology.

By helping patients and physicians communicate and capturing a snapshot of that treatment experience, we arm brand managers with the information they need to market their products more intelligently.

This results in:

• Enhanced credibility and transparency in physician marketing behaviors
• Improved physician confidence in the brand
• Increased brand loyalty and brand awareness
• Improved patient support, education and treatment outcomes
• Better medication adherence rates
• NRx lifts

Years of our proven approach show that when the patient experience is translated into terms doctors understand, doctors make more informed choices and patients experience better care. In fact, we recently surveyed more than 3,000 physicians who enrolled patients in our programs across a variety of therapeutic areas and 93 percent of them said our patient feedback reports provided new information about their patient and his/her treatment. Eighty-seven percent said they included the reports in their patients' personal files and 92 percent said they would consider discussing the report with the patient.

When our clients use patient feedback to support their marketing efforts, there's a multiplier effect; every patient and physician touch point enhances the value and reputation of the pharmaceutical brand. Instead of supporting a brand message, marketing now works to inform the patient and doctor experience.

InfoMedics was founded in 1995 by Robert Friedman, MD, chief of the Medical Information Systems Unit at Boston University School of Medicine and Boston Medical Center, and Gene Guselli, InfoMedics' president and CEO. In the beginning, the company was based on Dr. Friedman's patient-centered data collection efforts and, to this day, we continue to build and refine an expertise in the art and science of patient communication. It's essential intelligence for our customers, a good business for us and an even better service to public health.