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InfoMedics Campaign Booster Supports Large Pharmaceutical Company with New Indication for Neurology - Anxiety |
InfoMedics' approach included three phases. Phase I, a series of national CME teleconferences, was designed to engage physicians in discussion about the condition and medication, as well as enroll interested physicians into Phase II, the patient registry. In Phase II, the enrolled physicians used validated screening tools to assess their patient populations. Patients identified as screening positive were instructed to call a toll-free number and answer a series of symptom-related questions. A summary of each patient's responses was sent to the prescribing physician. Phase III was implemented to augment the release of the client's DTC campaign for their anxiety disorder medication.
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InfoMedics Treatment Educator to Promote Cholesterol Medication |
InfoMedics implemented an Educational Patient Experience Program to educate patients about the medication and the importance of treatment compliance in successfully improving cholesterol levels. Program allowed patients to receive important educational information about the potential side-effects and the importance of compliance, and this information was provided prior to the patient filling the first prescription.
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InfoMedics Brand Accelerator Program Provided Patient Feedback on Medication for Chronic Eye Condition |
InfoMedics implemented a physician-oriented, patient-centered Patient Experience Program to gather data on clinically relevant outcomes associated with treatments for the chronic eye condition. Prescribing physicians would receive feedback about their patients’ responses to treatment, allowing them to see first-hand, from their own patients, the medication’s effectiveness.
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