From insight to outcome to
yield better results.
At Aptus Health, our mission is advancing health engagement. Our integrated digital marketing campaigns help our clients build brands, increase share of mind, and empower better decision making among their target audiences—resulting in better outcomes. We are the one company with unparalleled healthcare and behavioral perspectives drawn from diverse customers, sectors, and global markets. The only company that offers access to the world’s leading online physician and consumer health communities—with decades of collective intelligence on how to engage these audiences in meaningful ways that empower them to work better individually, and together.
Our digital and mobile channel expertise makes for a more personal, more relevant, more engaging experience, whenever and wherever people need it most. We help connect the dots… guiding our life sciences, payer, employer, consumer, and health systems clients from insight to outcome. Put our expertise to work for you.
As a socially responsible company focused on advancing engagement to support health, Aptus Health is a proud supporter of Health eVillages, a charity that brings mobile technology to the most challenging, underserved environments in the world.
We offer a complete solution for engaging healthcare professionals and consumers in one single source. Our integrated campaigns include strategy, solution design, customer segmentation, advertising and actionable analytics — all designed to impact target behavior and help our clients achieve their goals. In life sciences alone, we have helped build 320 pharmaceutical brands, including 6 blockbuster drugs. We do it all, and we do it well, with insights that empower brands and deepen customer loyalty.
The industry’s commercial, payment, and care delivery models are changing—demanding healthcare companies to re-evaluate their own engagement models. We keep our clients ahead of the curve with innovative go-to-market strategies backed by data and experience.
Insights into the who, where, why, and how of healthcare professional and consumer behaviors make for more relevant, personalized digital outreach. For example, our smart, geo-targeting segmentation strategies leverage condition prevalence, insurance access, and behavioral indicators. Marketing campaigns can be executed on our mobile app network, with a monthly reach of 75 million users, for optimized targeting.
With global healthcare and brand lifecycle experience, our clients look to us to guide them through some of their toughest engagement and awareness challenges. We not only know how customers behave but how they think, enabling us to strategically and powerfully drive changes in behavior. It’s all about ‘making the impossible achievable.’
Our clients have access to online healthcare communities that their targets already use and value, including Univadis - the world’s largest healthcare professional community with over 3 million members across 63 specialties in 90 countries, and MedHelp - the world’s largest consumer online health community and platform, with more than 140 million annual users. Over 40% of pregnant women in the United States use our #1–rated Google Play app.
Healthcare is complex. Digital moves fast. Insights are best served sharp. Our global team is all that and more. Here are just a few of them.
Dan BartonExecutive Director, EHR Channel ManagementCharleston, South CarolinaOver 25 years developing and promoting innovative healthcare IT solutions worldwide. Structured deals that have empowered millions of consumers to better engage with their health records through mHealth apps. Partnered with nearly a dozen EHR market leaders for mutual success.
Lilia Martinez-CoburnSVP, Product and EngineeringSan Francisco, CAEngineering background with nearly 20 years of experience managing digital consumer products. Played instrumental role in transforming an advertising-based model into a profitable premium subscription service. Co-founder of social buying platform acquired by Gilt Group.
Sven AwegeVP, International Strategic Account ManagementParis, France25 years of professional experience, including 14 in multi-channel pharmaceutical marketing. Business school lecturer on pharmaceutical marketing.
Sameer BapatManaging DirectorMumbai, India17 years of healthcare, IT and consulting. Expert in business analysis and Blue Cross/Blue Shield payers. Holds Project Management Professional (PMP) designation.
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